Course

INSTITUTE: Making an Impression – Effective Media Practices
Hands-on workshop in media relations

Every call from the news media for an interview presents both risk, and an opportunity to make a positive impression. This course helps seasoned professionals and elected officials understand the news media, how it works and why it works the way it does. The course will also help polish interviewing skills, staying on message and bridging back to main messages. The course covers practical strategies for planning, preparing and delivering interviews that get your message across in a way that can be retained by the audience. Participants build their skills for live, taped and phone interviews. Hands-on work includes practice labs, videos and constructive critiques from media professionals. 

Instructors: Gregg Fishman is Public Information Officer for the California State Association of Counties and a former broadcast journalist. Marshall Wilson is Communications Director in the San Mateo County Manager’s Office.

Navigation Term Highlight

Where We are Located

Navigation Term Highlight

Our 58 Counties